Social media management apps like Buffer, Hootsuite and Edgar are quickly becoming a necessity for businesses of all kinds nowadays. These services enable companies and solo entrepreneurs to manage social media contacts, publish content to the web and gauge ROI. If social media is a major part of your marketing strategy, the aforementioned management apps can make life far easier. […]

In theory, finding a home for your website should be relatively easy these days. With so many quality hosts to choose from, you’d think that the decision would be fairly straightforward. The truth is that while many hosts promise the moon, few actually deliver the goods. As a result, one needs to be careful when […]

In light of recent high-profile Internet vulnerabilities like Heartbleed and Shellshock, the general public is more aware of security threats than ever. If the NSA isn’t logging your communications, malicious hackers are trying to get your banking information. Understanding and implementing secure encryption via SSL and HTTPS has never been more important. For online businesses, making […]

Going from nobody status to the height of notoriety online is rarely a quick ascent. However, it’s more than possible if you know the ins and outs of an obscure discipline known as growth hacking. Unlike traditional marketing, growth hacking takes a different approach to the problem of making the broader public aware of your […]

For most sites, engagement is the key to increasing revenue. Fortunately, today’s web makes it easy to form connections with followers. If you’re looking for a full-featured tool for managing blog comments, you have many options to choose from such as Livefyre and IntenseDebate. For most, the premier name in online comment moderation is Disqus. Before you install Disqus on […]

If you pay attention to the broader world of digital promotion, you’re well aware of the recent content marketing revolution. As the great Seth Godin famously put it, “Content Marketing is all the marketing that’s left.” Though content-based inbound marketing is easy to pull off in theory, it’s far more difficult to execute in real life. […]