Though it may be hard to believe, many websites still fail to identify the physical locations of the businesses or bloggers associated with them. This is a major faux pas nowadays for a number of reasons. The major search engines are placing a growing importance on the use of NAP (name, address and location) when […]

Even if you’re running a low-traffic blog, web analytics are pretty much a requirement these days. Advanced analytics tools now enable webmasters to carefully scrutinize their traffic and measure nearly every metric of site performance. Google Analytics is easily one of the most popular analytics apps on the market for sites of all sizes. There […]

Unless you have a million friends that are clamoring to visit any website that you throw up, promoting a domain online is tough. While there are many ways to gain traffic, most webmasters rely on Google’s organic search results to attract page views. Consequently, Search Engine Optimization is a critical concern for nearly every site […]

Anyone looking for an all-in-one e-commerce platform is bound to run across Shopify sooner rather than later. At present, roughly 150,000 online shops use it to power their transactions. Since launching in 2004, it’s been responsible for over $7 billion in merchant revenue. Those that have already opted for Shopify are overwhelmingly satisfied with their […]

If you’ve always wanted to ditch your day job and start a company, the Shopify Build a Business Competition may be the best way to do it. Last year, the competition saw 21,000 businesses create a combined $120 million in sales in under eight months. This year’s event should be even better and boasts a […]

Though you might not think that image file formats matter, the truth is that different image containers have their own strengths and weaknesses. In the real world, different web media scenarios call for specific formats. The most popular image file formats are JPEG, GIF and PNG. Understanding the differences between file formats as well as […]