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For most sites, engagement is the key to increasing revenue. Fortunately, today’s web makes it easy to form connections with followers. If you’re looking for a full-featured tool for managing blog comments, you have many options to choose from such as Livefyre and IntenseDebate. For most, the premier name in online comment moderation is Disqus. Before you install Disqus on […]
While anyone can put up a simple blog via Blogspot or Tumblr, administering your own site is another matter entirely. Being able to conduct commercial transactions is the final frontier for most webmasters. The good news is that it’s not that tough to set up a payment acceptance infrastructure for your site in a jiffy. […]
If you pay attention to the broader world of digital promotion, you’re well aware of the recent content marketing revolution. As the great Seth Godin famously put it, “Content Marketing is all the marketing that’s left.” Though content-based inbound marketing is easy to pull off in theory, it’s far more difficult to execute in real life. […]
Since the dawn of the Internet, companies at every level have competed in an accelerating e-commerce arms race to secure the attention of consumers. In the beginning, obtrusive banner and text ads ruled the day. Within a few years, more sophisticated promotional avenues like AdSense rose to prominence. Nowadays, direct advertising methods have given way […]
Whether you administer a simple blog or a full-fledged e-commerce shop, back-end website security should be a top priority. Considering the potentially catastrophic consequences of a data breach, it makes sense to put extra effort into protecting your site infrastructure. Besides regularly updating CMS software and plugins, there are a few more specific steps that […]
While the Internet revolution has had many positive effects on society, easily the greatest outcome has been the emergence of seamless e-commerce. If you’d like to accept payments through your website, PayPal is one of the best options available. The best part is that there are multiple ways to add PayPay functionality to a site with […]