(416) 421-3178
The revolution in online digital broadcasting has produced many new avenues for content distribution. Easily one of the most popular mediums for content producers at every level is podcasting, a practice that allows anyone to become the next Howard Stern. Whether its audience numbers in the thousands or the millions, a podcast is a powerful […]
Though you might not think that image file formats matter, the truth is that different image containers have their own strengths and weaknesses. In the real world, different web media scenarios call for specific formats. The most popular image file formats are JPEG, GIF and PNG. Understanding the differences between file formats as well as […]
Social media management apps like Buffer, Hootsuite and Edgar are quickly becoming a necessity for businesses of all kinds nowadays. These services enable companies and solo entrepreneurs to manage social media contacts, publish content to the web and gauge ROI. If social media is a major part of your marketing strategy, the aforementioned management apps can make life far easier. […]
In recent years, Facebook has truly come into its own as a marketing vehicle for small businesses. The platform allows SMBs and entrepreneurs to go beyond mere paid promotion and embrace a variety of marketing techniques. Two of its most powerful built-in tools are Facebook Pages and Facebook Groups. Though both can be surprisingly effective promotional options, many […]
In light of recent high-profile Internet vulnerabilities like Heartbleed and Shellshock, the general public is more aware of security threats than ever. If the NSA isn’t logging your communications, malicious hackers are trying to get your banking information. Understanding and implementing secure encryption via SSL and HTTPS has never been more important. For online businesses, making […]
Going from nobody status to the height of notoriety online is rarely a quick ascent. However, it’s more than possible if you know the ins and outs of an obscure discipline known as growth hacking. Unlike traditional marketing, growth hacking takes a different approach to the problem of making the broader public aware of your […]