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Easily one of the most misunderstood concepts in today’s Internet landscape is Search Engine Optimization. Tech pundits are constantly harping on the importance of SEO when it comes to site success and e-commerce profitability. While it’s possible to perform basic SEO tweaks yourself, managing an entire SEO campaign without professional assistance can be hard. Here […]
In this day and age, it’s considered a given that the ability to read and understand software code is a valuable life skill. Knowing how to actually produce said code is even more critical in a number of industries. The problem is that the coding learning curve is fairly steep for those with no prior […]
The art of web design and development has come a long way in the past two decades. Long gone are the days when GIF banners and beveled window borders were considered cutting edge. We all know that HTML is the basic foundation of a web page layout. However, HTML is just the tip of the […]
Though it may be hard to believe, many websites still fail to identify the physical locations of the businesses or bloggers associated with them. This is a major faux pas nowadays for a number of reasons. The major search engines are placing a growing importance on the use of NAP (name, address and location) when […]
Even if you’re running a low-traffic blog, web analytics are pretty much a requirement these days. Advanced analytics tools now enable webmasters to carefully scrutinize their traffic and measure nearly every metric of site performance. Google Analytics is easily one of the most popular analytics apps on the market for sites of all sizes. There […]
Despite the rapidly increasing power of server hardware and software, reducing page sizes and load times is still a major consideration. The best way to drastically cut back on both is by optimizing images before uploading them. By their nature, JPEGs benefit the most from popular optimization techniques. The following is a quick step-by-step guide […]